Strategic Management of Education Marketing in Increasing the Quantity of New Students at MA Islamic Center, Cirebon Regency

Abstract

Abstract : Marketing Management has a very important role to be something important and must be carried out by an educational institution, in addition to being shown to introduce, marketing in educational institutions functions to form a good image of the institution and attract the interest of a number of students. The purpose of this research is to find out about the marketing strategies used in MA Islamic Centre Cirebon Regency, to find out how to plan, organize, implement, and supervise at MA Islamic Centre Cirebon Regency. In this study, the researcher used a descriptive type of research and used a qualitative method. To get results by describing the conditions seen in the field as they are and to get the results that the researcher wants. For this reason, the researcher uses data collection techniques, namely: Observation, Interview, and Documentation. From the results of the research obtained, 1) marketing strategies include the distribution of brochures and the installation of billboards on the roadside. 2) Educational Marketing Planning at MA Islamic Centre is carried out by the entire PPDB MA Islamic Centre committee through a meeting with the head of the madrasah, in the meeting all members have the right to have an opinion on the activities that will be carried out in the PPDB. 3) the implementation of PPDB MA Islamic Center has a few obstacles and a slight discrepancy in terms of entry hours for picket teachers on duty. 4) Supervision of education marketing at the MA Islamic Center is carried out in three stages, namely monitoring, assessment, and reporting of work results. The lack of competitiveness of MA Islamic Center in marketing activities is what causes the number of new students at MA Islamic Center to decrease.